Listed Sampling
A sample list of consumer target category options appears below – you can also download this list if you prefer. Please note that many additional categories exist.
If you need additional help with selection criteria, or don’t see what you’re looking for, please contact an STS account representative today at (800)944-4-STS, or e-mail us at info@stssamples.com.
| Unit Type |
| Address Type |
| Standardized City Name |
| Delivery Point Check Digit |
| Carrier Route |
| State Code |
| 2000 Census Tract |
| 2000 Census Block Group |
| 2000 Demographic Level Indicator |
| USPS Delivery Service Type |
| Length of Residence |
| Location Type |
| DQI2 Occupancy Count |
| Delivery Unit Size |
| Household Arrival Date |
| List Rental Mail Indicator |
| Household Size 1-2 |
| Household Size 3+ |
| Married Score |
| Refresh Date |
| Age of Household Member |
| Name Address verification source |
| Num of Active Trade Lines |
| Travel Entertainment Card |
| Bank Card |
| Premium Bank Card |
| Retail Card |
| Oil Company Card |
| Specialty Retail Card |
| Upscale Retail Card |
| Finance Card |
| Credit Card |
| Bank Card Issue Date |
| Mortgage Presence Flag |
| Marital Status Code |
| Ethnic Surname Code |
| Religion Code |
| Drop Indicator |
| Work At Home |
| Spouse Indicator |
| Household Member Count |
| Number of Adults |
| Presence of Children |
| Num of Children |
| Children By Age By Gender |
| Children By Age By Month |
| Number of Surnames in Household |
| Household Income |
| PPI Purchasing Power Index |
| SESI |
| Wealth Finder |
| Expendable Income Ranking |
| Loan to Value Ratio |
| Age Code |
| Age Code Data Source |
| Foreign Language Code |
| Language Confidence Level |
| Religion |
| Ethnic Code |
| Own \ Rent |
| Homeowner Source Code |
| Home Equity Estimate |
| Home Value Code |
| Home Value Source |
| Female Occupation |
| Male Occupation |
| Grandparent in House |
| Mail Responsive Current |
| Mail Responsive Ever |
| Mail Responsive Recent |
| Cat Owner |
| Dog Owner |
| Mail Order Buyer |
|
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| Donor |
| Health Contributor |
| Political Contributor |
| Religious Contributor |
| Environmental Contributors |
| Owns stocks or Bonds |
| VCR Owner |
| Early Internet Adopter |
| Congressional Districts |
| FIPS (Numeric) |
| Postal City Name * |
| Census 2000 Geographical Match Level |
| DPV Score \ Deliverability |
| ZIP+4 |
| Political Party Affiliation |
| Heavy Internet User |
| Time Zone |
| Enhanced Ethnic Code |
| Enhanced Ethnic Group |
| Enhanced Ethnic Language |
| Enhanced Ethnic Religion |
| ZIP Code |
| Telephone Acquisition Date |
| Multi Primary Source |
| Homeownership |
| Combined Ethnic Group |
| Books & Music |
| Car Buff |
| Children's Product Interest |
| Collectibles Interest |
| Computer Owner |
| Electronic Interest |
| Fashion and Jewelry Interest |
| Gardening & Horticulture Interest |
| Golfing Interest |
| Gourmet Food & Wine Interest |
| Handicrafts & Sewing Interest |
| Health & Fitness Interest |
| High Ticket Mail Order Buyer |
| Home Decorating Interest |
| Home Workshop Interest |
| Investment Interest |
| Sweepstakes Interest |
| Outdoor Enthusiast |
| Pet Owner |
| Photography Enthusiast |
| Stamp/Coin Collector |
| Travel & Entertainment Interest |
| Hunting Interest |
| Fishing Interest |
| Boating/Sailing Interest |
| Foreign Travel Interest |
| Gambling Interest |
| Dieting/Weight Loss Interest |
| Cooking Interest |
| Camping Interest |
| Diabetes |
| Asthma |
| Arthritis/Rheumatism |
| Agina/Heart Disease |
| Emphysema |
| Osteoporosis |
| High Blood Pressure |
| High Cholesterol |
| Physical Handicap |
| Allergies |
| Hearing Difficulty |
| Migraines |
| Alzheimer's |
| Bladder Control Difficulty |
| Frequent Headaches |
| Country Of Origin |
| Magazine Interest |
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